If you’re building a product that depends on Google search data, like an SEO tool, keyword analyzer, or lead scraper, you’re likely exploring SERP APIs. These tools let you extract structured search results from Google without worrying about proxies, headless browsers, or HTML parsing.
But with multiple SERP APIs on the market, how do you choose?
In this post, we’ll compare three leading search APIs in 2025:
We’ll break down their pricing, features, and supported endpoints to help you choose the best fit for your use case.
SERP API Pricing Overview
| Provider | Plan name | Monthly Price | Searches Included | Cost per 1,000 |
|---|---|---|---|---|
| SerpApi | Developer | $75 | 5,000 | $15.00 |
| SerpApi | Production | $150 | 15,000 | $10.00 |
| SearchAPI.io | Developer | $40 | 10,000 | $4.00 |
| SearchAPI.io | Production | $100 | 35,000 | $2.86 |
| Scrape Creators | Solo Dev | $10 (not monthly, one-time) | 5,000 | $2.00 |
| Scrape Creators | Freelance | $47 (not monthly, one-time) | 25,000 | $1.88 |
Feature Comparison
| Feature | SerpApi | SearchAPI.io | Scrape Creators |
|---|---|---|---|
| Structured SERP data | ✅ | ✅ | ❌ |
| Basic search results | ✅ | ✅ | ✅ |
| Google Maps API | ✅ | ✅ | ❌ |
| Social Media APIs (TikTok, LinkedIn, Meta Ads) | ❌ / limited | ❌ / limited | ✅ |
| Pay-as-you-go pricing | ❌ | ❌ | ✅ |
| Subscription required | ✅ | ✅ | ❌ |
API Coverage: Search vs. Social
Both SerpApi and SearchAPI.io offer rich SERP features and multiple Google-related endpoints, including:
- Google Maps
- News
- Images
- Shopping
- Autocomplete
This makes them ideal for deep SEO platforms and location based queries.
Scrape Creators, on the other hand, is built for high volume scraping across search and social, and includes powerful APIs you won’t find elsewhere at this price or scale:
- TikTok User, Video, and Hashtag APIs
- Meta Ad Library Scraping
- LinkedIn Company & Profile Data
- Instagram, Reddit, YouTube APIs
- Google Ad Transparency Data
If your project spans across search engines and social media platforms, Scrape Creators offers a broader scraping toolkit than traditional SERP APIs.
Choosing the Right API for You
| Use Case | Best Fit |
|---|---|
| Rich SERP data, Google Maps, SEO tools | SerpApi / SearchAPI.io |
| Social media scraping (Meta, LinkedIn, TikTok) | Scrape Creators |
| Cost effective SERP API | Scrape Creators |
| Product with full SERP UX (ads/maps/snippets) | SerpApi |
Honorable Mention
ScrapingDog is another solid option for developers who need quick access to Google SERP data without managing proxies or browsers. It provides a clean REST API, generous free tier, and reliable performance for small to mid-scale projects.
While its feature set is narrower compared to tools like SerpApi or SearchAPI.io, ScrapingDog remains a dependable, budget-friendly choice, especially if your use case centers on basic Google search results, web scraping, or simple automation tasks.
Final Thoughts
The right SERP API depends on your goals.
- If you’re building an SEO tool that needs full featured Google data (including maps, shopping, and knowledge panels), SerpApi and SearchAPI.io are strong candidates.
- If you’re focused on scalable search scraping or want access to hard to access social media data, Scrape Creators offers more coverage at a fraction of the cost, and with no subscription required.
Scrape Creators is built for developers who want to move fast, scrape at scale, and access both search and social platforms with one flexible API stack.
