Social Media Scraping

What 10M+ API Calls Reveal About Social Media Scraping Trends in 2025

@adrian_horning_
5 mins read
api calls reveal social media scraping trends in 2025

I pulled the numbers on the most-used Scrape Creators API routes, and the results from 10+ million real API calls tell a fascinating story about what people are actually scraping in 2025.

The data doesn't lie, and it reveals some surprising trends about the evolution of social media intelligence.

The Clear Winner: Instagram Profiles Still Rule

With 4.31 million calls and a 99.57% success rate, /v1/instagram/profile absolutely dominates our usage statistics. This makes perfect sense – everyone wants to know who a creator is first.

Why Instagram profiles are king:

  • Bios, follower counts, and basic profile data form the foundation of influencer discovery
  • It's the starting point for any creator research or outreach campaign
  • The data is reliable and consistently formatted across profiles

But here's where it gets interesting...

The Surprise Runner-Up: TikTok Transcripts

The real story is at #2: /v1/tiktok/video/transcript with 3.82 million calls and an incredible 99.99% success rate.

This represents a fundamental shift in how people approach social media intelligence. Instead of just asking "who they are," millions of requests are asking "what they say."

Why TikTok transcripts are exploding:

  • Actual social listening – understanding the content, not just the creator
  • Trend identification – spotting emerging topics and conversations
  • Content analysis – parsing what's actually being discussed in videos
  • Brand monitoring – tracking mentions within video content, not just captions

This is still an underutilized goldmine. The ability to analyze what creators are actually saying opens up massive opportunities for:

  • Competitive intelligence
  • Trend forecasting
  • Brand sentiment analysis
  • Content strategy development

The Pattern Emerges: Profile → Content

Looking at the top routes, a clear two-step pattern emerges:

Step 1: Find the creator (profile data)

  • /v1/instagram/profile – 4.31M calls
  • /v1/tiktok/profile – 3.05M calls
  • /v1/youtube/channel – 302K calls

Step 2: Understand their content

  • /v1/tiktok/video/transcript – 3.82M calls
  • /v2/instagram/user/posts – 2.38M calls
  • /v1/youtube/video – 2.31M calls

This workflow makes perfect business sense: identify promising creators, then dive deep into their content to understand their messaging, audience engagement, and brand fit.

Platform-Specific Insights

TikTok: The Content Analysis Leader

TikTok dominates the content analysis category with transcripts, profiles, and video data all in the top 10. With success rates consistently above 99.97%, it's also the most reliable platform for data extraction.

Key TikTok endpoints:

  • Video transcripts: 3.82M calls (99.99% success)
  • Profiles: 3.05M calls (99.97% success)
  • Video metadata: 1.50M calls (100% success)

Instagram: The Profile Powerhouse

Instagram leads in profile discovery but shows strong secondary usage for posts and reels analysis. The success rates are excellent across all endpoints (99%+).

Instagram's strength:

  • Profile discovery: 4.31M calls
  • User posts: 2.38M calls
  • Stories tracking: 176K calls

YouTube: The Reliable Archive

YouTube maintains steady millions of calls, but compared to TikTok and Instagram, it's more of a "reliable archive" – consistent and valuable, but not the fastest-growing category.

YouTube's role:

  • Long-form content analysis
  • Channel research for partnerships
  • Historical content tracking

The Unexpected Players

Truth Social: The Political Tracker

One major surprise? /v1/truthsocial/user/posts appearing in the top routes with 1.29M calls and 99.98% success rate.

This is primarily driven by people wanting to track specific political figures and conversations. It shows how niche platforms can generate significant API usage when they host high-value content.

Facebook: The Declining Giant

Facebook barely makes the list with just 155K calls for user posts. This reflects the platform's reduced relevance for creator marketing and the increasing difficulty of accessing meaningful public data.

Technical Performance Insights

Success Rates Tell a Story

The success rates across platforms reveal important technical insights:

Perfect performers (100% success):

  • YouTube video data
  • TikTok video metadata
  • TikTok profile videos

Near-perfect (99%+ success):

  • Most Instagram endpoints
  • TikTok transcripts and profiles
  • YouTube channels and comments

The outliers:

  • Instagram user/reels (99.75% success) – likely due to private accounts
  • Facebook user posts (99.62% success) – platform restrictions impacting reliability

Response Times Matter

Average request times range from 1.21 seconds (YouTube comments) to 8.19 seconds (TikTok profile videos). The variation suggests different levels of data processing complexity across endpoints.

What This Means for Your Strategy

Content Analysis is the Future

The massive usage of transcript and content analysis endpoints shows that surface-level creator data isn't enough anymore. Businesses are digging deeper into:

  • What creators actually talk about
  • How they discuss topics and brands
  • The sentiment and tone of their content

Multi-Platform Approach is Standard

The top routes span Instagram, TikTok, YouTube, and even Truth Social, indicating that comprehensive social media intelligence requires a multi-platform strategy.

Real-Time Monitoring is Critical

With millions of calls across these endpoints, it's clear that businesses are monitoring creator activity in real-time, not just doing one-off research projects.

The Bottom Line

These 10+ million API calls reveal that social media scraping has evolved far beyond basic profile scraping. We're seeing sophisticated content analysis, cross-platform intelligence gathering, and real-time monitoring at massive scale.

The winners are clear: Instagram for discovery, TikTok for content intelligence, and YouTube for deep-dive analysis.

But the real opportunity? TikTok transcripts. With 3.8M+ calls, this remains one of the most powerful and underutilized data sources for understanding what's actually being said in the creator economy.

Frequently Asked Questions

TikTok transcripts represent a shift from basic profile scraping to deep content analysis. With 3.82 million calls, businesses are moving beyond just identifying creators to understanding what they actually say in their videos. This enables real social listening, trend identification, and brand sentiment analysis that goes far deeper than traditional social media monitoring.
The consistently high success rates (most endpoints above 99%) indicate that these platforms have stable, scrapable public data structures. TikTok leads with 99.99% success on transcripts, while YouTube achieves 100% success on video data. This reliability makes these endpoints dependable for production-level business intelligence applications.
Instagram profiles serve as the foundation for all creator research and influencer discovery. Every outreach campaign, partnership evaluation, or competitor analysis starts with basic profile data - follower counts, bios, and account verification status. It's the natural starting point before diving into content analysis on other endpoints.
Response times vary based on data processing complexity. Simple endpoints like YouTube comments (1.21s) are fast, while complex operations like TikTok profile videos (8.19s) take longer due to video metadata processing. Users typically batch slower requests and use faster endpoints for real-time applications.
Truth Social's 1.29 million API calls are primarily driven by political monitoring and tracking specific high-profile figures. While the platform is smaller, it hosts high-value content that businesses and researchers want to monitor, demonstrating how niche platforms can generate significant API usage when they contain strategic information.

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