TikTok has become more than just a place for trends and dances, it’s now a full-blown e-commerce platform. With TikTok Shop, creators can earn commissions by promoting products directly in their videos.
But how do you actually **tell** if a TikTok video is promoting a product through TikTok Shop?
This post will show you exactly how to spot those videos both **visually** and **programmatically**, so you can analyze, track, or build tools around TikTok Shop content.
Why this matters
Identifying TikTok Shop videos is useful for:
- Marketers looking for creators who are actively promoting products
- Brands scouting for potential influencer partnerships
- Devs scraping TikTok to track product trends or build affiliate dashboards
- Analysts measuring which content converts into sales
And they're actually pretty easy to spot. There’s one clear signal that gives them away.
The Key Indicator: "Eligible for Commission"
If you visit this video: https://www.tiktok.com/@thecutechiro_/video/7433747950766951723, you'll see that on the web, at the bottom of the video it will say "Eligible for commission"
Check out how it looks below
On the TikTok mobile app it will actually say "Creator earns commission" or "Commission paid"
How it looks on mobile:
How to Get This Info
TikTok does not expose this data in their public API. But if you want this field at scale, you can get it using Scrape Creators, a powerful API that returns a is_eligible_for_commission field as part of every TikTok video object.
Specifically you'll want to use the TikTok Profile Videos endpoint to get the users videos, or if you have an individual video you want to check, use the TikTok Video Info endpoint.
Example response (using the tiktok from above)
{
"is_eligible_for_commission": true,
"create_time_utc": "2024-11-05T10:58:59.000Z",
"url": "https://www.tiktok.com/@thecutechiro_/video/7433747950766951723",
"aweme_id": "7433747950766951723",
"desc": "I think this is a healthy addiction !! #CapCut #hair #tapeinextensions #extentions #clipins #tapeinsblackgirl #curlyhairtutorial #googoohair #winterarc #polynesiantiktok @googoohair_official ",
"desc_language": "en",
"region": "US"
}Scrape Creators helps you find videos that are monetized, allowing you to:
- Track product trends
- Build TikTok affiliate dashboards
- Discover top-performing promotional content
Real Use Cases
- Affiliate Discovery: Find creators actively promoting TikTok Shop products
- Trend Analysis: Track what types of videos are most often linked to product sales
- Build Tools: Power search engines, databases, or dashboards for TikTok Shop
- Partnership Research: Identify affiliate-heavy creators for collabs
Final Thoughts
Knowing how to spot TikTok Shop content gives you a huge edge, whether you're building something, running campaigns, or just trying to understand what’s selling.
Look for the “Eligible for commission” tag on videos, or tap into the is_eligible_for_commission field using Scrape Creators.
